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Tamir Sheafer

Tamir Sheafer is Professor in the Departments of Political Science and Communication, and he is Dean of the Faculty of Social Sciences at the Hebrew University of Jerusalem. He serves on the editorial boards of Political Communication, Public Opinion Quarterly and the International Journal of Press/Politics.

His research focuses on four main areas. First, from an actor-centered perspective, he investigates charismatic skills, personalization and information processing. Second, he explores the role of political value proximity, and political narrative proximity, between actors in politics. Third, he examines media effects in elections, particularly the impact of valence in agenda setting and priming. Fourth, in a methodological project he and his team develop cutting-edge technological research solutions that implement the principles of discourse analysis. They believe that text – the most basic form of human communication, expression and transfer of information – can be understood best when incorporating context. Their analytical tools provide a springboard for research in a wide number of fields, including discourse analysis, political communication, political representation, public diplomacy and marketing.

More information can be found on his website.

Tamir Sheafer (Israel)